It starts with the call you’re losing now
The emergencies that pay the most arrive at the worst times. Every one that hits voicemail is a high-ticket job handed to the next business that answers.
1 call
can outweigh a month of ad spend
ROI · what a booked call is worth
See what answering every call is really worth
Most plumbing & HVAC jobs are high-ticket and time-sensitive, and the business that answers first books the work. Estimate the revenue you recover when no urgent call goes to voicemail.
- 27%
- of home-services calls go unanswered
- <3%
- of missed callers leave a voicemail
- 21×
- likelier to win a lead answered within 5 min
- 76%
- won't return after one bad call
Invoca
Invoca
MIT / InsideSales
Invoca
Independent industry data — not Brass AI figures. The calculator below estimates what flipping them is worth for your shop.
Run the numbers
Estimate your recovered revenue
Drop in your call volume and average job value. The estimate updates as you type — no sign-up, no spreadsheet.
ROI calculator
How much booked revenue are you losing?
It isn’t just missed calls — it’s after-hours emergencies, overflow when every line rings, and answered calls that never get booked. See the gap an always-on dispatcher closes.
Revenue walking out the door / year$288,000Capture this revenue
40jobs / mo never booked
$24,000at risk / mo
Your unbooked call volume — after-hours, overflow, and slow callbacks. The agent works that pool 24/7, in your name.
24/7
Calls answered, never to voicemail
<30s
From ring to a booked job
1:1
Booked jobs tied to ad spend
How it adds up
How the math works
Three steps turn a ringing phone into revenue you can point back to the spend that drove it.
Where the revenue leaks
- After-hours emergencies sent to voicemail
- Overflow calls when every line is ringing
- High-ticket jobs lost to the next business
- Paid clicks that never become booked work
1
Every call answered
No urgent job goes to voicemail, so you stop handing high-ticket work to whoever picks up next.
- First ring, day or night
- No after-hours blind spots
2
Booked, not just logged
The agent captures the trade, issue, address, and time and creates a real booking with a reference.
- A real slot, not a callback
- Reference on every job
3
Attributed to spend
Booked jobs show up against the campaign that drove them, so ROI is something you can actually see.
- Tied to the campaign
- ROI you can read
High-stakes calls
The high-ticket calls you can’t afford to lose
These are the jobs that pay the most — and the moments a competitor wins them if your phone goes to voicemail.
Burst pipe at 11:42 PMAC out in a heat waveNo heat overnightWater heater leakingFurnace won’t igniteMain drain clogged
Every one booked is attributed to the campaign that drove the call.
Why now
Your customers are ready to talk to a great front desk
The phone is the first thing people reach for on an urgent, high-ticket job — and they’ll happily talk to a capable AI, as long as a human is one step away.
44%
now prefer to call a business for help — the #1 channel for urgent, high-ticket jobs.
77%
are fine with an AI answering, as long as a real person is one step away.
63%
can no longer tell a great AI voice from a human on the phone.
Be our first measured case study
We won’t put words in another owner’s mouth. Brass AI tracks booked jobs, missed calls recovered, and revenue per account right in your dashboard — run a free pilot and the numbers will be yours, with your name on them.